Representativeness Heuristic
(reading time – 30 sec.)
The representativeness heuristic involves estimating the likelihood of an event by comparing it to an existing prototype that already exists in our minds. This prototype is what we think is the most relevant or typical example of a particular event or object. The problem with this is that people often overestimate the similarity between the two things they are comparing.
When making decisions or judgments, we often use mental shortcuts or "rules of thumb" known as heuristics. For every decision, we don't always have the time or resources to compare all the information before we make a choice, so we use heuristics to help us reach decisions quickly and efficiently
Representativeness can affect the judgments we make when meeting new people. It may lead us to form inaccurate impressions of others, such as misjudging a new acquaintance or blind date
Topic: #CognitiveBiases
Source: verywellmind.com
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