Projection bias
(reading time – 45 sec.)

In behavioral economics, projection bias refers to people’s assumption that their tastes or preferences will remain the same over time.

We may have learned from experience not to go to the supermarket when we are hungry – we tend to buy all kinds of junk that we don’t normally eat or want to eat, and not only is our bill higher than normal but we also end up with stuff we don’t consume or don’t want to consume. This happens because at the time of shopping we incorrectly anticipate that our future hunger will be as great as it is now.

Topic: #CognitiveBiases
Source: Wikipedia