Default effect
(reading time – 40 sec.)

The Default effect is a tendency to choose the default option when you are given a choice between several ones.

For example, scientific studies carried out regarding the relation of the Default Effect on organ donation found that there are less donors in countries where consent is not given by default. If you are simply put on the organ donor list by default because you haven’t actively expressed that you do not wish to be one then you probably would never even really consider this. Whereas if you were asked to actively give your consent then you would be more prone to start thinking about it in detail and might become more emotionally involved and less likely to agree.

Topic: #CognitiveBiases
Source: tactics.convertize.com