The Ben Franklin effect
(reading time – 50 sec.)

The Ben Franklin effect is a proposed psychological phenomenon: a person who has performed a favor for another is more likely to do another favor for the other than he or she would be if he or she had received a favor from that person.

People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions.


Topic: #CognitiveBiases
Source: Wikipedia