Looker action -> Braze (Customer engagement platform)

Let's keep observing ways to build reverse-ETL pipelines.

Looker enables its user to leverage Actions Hub – way of integrating Looker with 3rd party tools. Amongst most notable are:

– Airtable
– S3
– Braze
– Dropbox
– gDrive / gSheets / gAnalytics / gAds
– Hubspot
– mParticle

We calculate certain labels/traits/dimensions on our passengers/chauffeurs based on their behaviour and services usage in DWH.

Looker Action enables scheduled sync of data from Redshift to Braze user cards.

All you need to perform sync is:

– Identifier (user_id / external_id)
– Dimensions which will become traits in Braze card
– Schedule for this Action

Then in Braze we are able to:

– Target our campaigns precisely
– Deliver personal experiences and communications
– Split segments and perform A/B testing
– Identify users who are about to churn

#reverse_etl