Right geo, wrong market
💬 A media buyer was checking competitor creatives for a specific country. The IP was from that country, but the results showed a different market.
🔍 What we found:
An IP "just from the country" landed in one region, while the target market sat in another. On top of that, with the residential pool the city changed on every rotation – each check ran from a new location.
⏩ What we did: Set the country → city → ISP chain. The results now match what the local audience sees.
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