Converting Players to Payers With Growth Offers 📈

💡 How the feature works:
Growth Offer is a monetization feature offering a paid list of tasks where rewards are tied to specific progress milestones in the game. As players advance through the game, they unlock valuable rewards.

📈 Effect on metrics:

— In Coin Master, the feature increased revenue by 2.8% compared to the same days the previous week, showing a small positive effect.
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— In Toon Blast, a similar feature boosted revenue by 1.6% over the previous week.
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— In Gossip Harbor, the feature appeared once in September, showing a moderate impact. We’re continuing to monitor its performance for further insights.
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📜 How it started:
The concept of this feature is inspired by RPG and strategy games with progression mechanics, like Clash of Clans and Summoners War. It also appeared as the “Growth Fund” in Whiteout Survival in April 2024.

✅ Why it’s important:

— Such offers might be a good way to experiment with converting players to their first purchase. With a low price and high perceived value, it lowers the entry barrier.

— Players who buy the deal experience FOMO due to the sunk costs effect, encouraging them to engage more actively and spend resources. This often creates an energy deficit, pushing players toward additional purchases to complete their goals.