Boosting Revenue with Lava Quest Clones in Top Puzzle Games

💡 How the event works:
100 players compete simultaneously to clear 7-8 consecutive levels on their first try. Those who succeed within 24 hours split the final reward equally.

📈 Effect on metrics:

— Royal Match saw a +27% revenue spike in July 2024. Again, no big UA push was happening then, so the event did the heavy lifting.
Event details

— In Toon Blast, this event led to a +42% revenue boost. The growth came straight from LiveOps since there wasn’t any spike in downloads.
Event details

— In Candy Crush Soda Saga, a similar event called Yeti’s Challenge saw a 26% revenue boost during its third run, synergizing with other in-game events.
Event details


📜 How it started:
The concept is likely inspired by Puzzle & Dragons and its special dungeons, but the version we know today first appeared in the Dragon’s Treasure event in Toon Blast in January 2024. Around the same time, Royal Match began testing a similar format.

✅ Why it’s important:
Cloning successful events allows studios to capitalize on proven engagement strategies, optimize resources, and stay competitive in the crowded puzzle market.