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Are Tier-2 and Tier-3 APAC Markets Worth Exploring in 2026?

Our Mobile Market Landscape report highlights a mixed revenue trend across Asia in 2025. While China and Japan continued to grow strongly, South Korea and Taiwan saw a slight dip.

When it comes to downloads, growth in top categories was driven by large Asian markets. India, Indonesia, Pakistan, China, and Bangladesh showed steady growth of roughly 2%–12%.

Our partner Alexander Gordeev from AdQuantum also notes that Tier-2 and Tier-3 APAC markets still have relatively low LTV. However, with rising advertising costs and increasing competition in Tier-1 markets, these regions remain highly promising 💪

Look for more insights into the APAC market trends in Mobile Market Landscape 2026.
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