Casual Games Report 2025: Finding Growth in a Flat Market

Welcome the final one in our end-of-the-year report trilogy: our good old Casual Games Report 2025.

Unlike many others, this one doesn’t require you to download anything. It’s an editorial longread built around some of the most interesting stories the industry delivered in 2025.

What awaits you in the report:

1. A dynamic analysis of the three largest Casual genres: Puzzle, Social Casino, and Simulation.

2. A deconstruction of the leading subgenres: Match-3, Merge-2, Coin Looter, and Farming.

3. The remarkable growth of Hybridcasual Puzzles, including Block, Sort, and Screw puzzles.

All of this to show how flexible and resilient the industry really is, and how growth can still be found even in the most competitive niches.

Trust us, there are many success stories emerging as long-standing monopolies begin to lose momentum!

As always, we’re grateful for your feedback and hope you enjoy the read. 😊