Mobile Market Landscape 2026

Our flagship report of the year is out 🎊

For the first time, it covers both gaming and non-gaming apps, offering a full view of the mobile market!

Across 96 pages, we analyze the entire 2025 landscape and highlight the key trends shaping 2026, including:

⭐️ Global and regional trends across mobile apps and games
⭐️ Gaming insights across three supergenres — Casual, Midcore, and Hypercasual — with detailed subgenre analysis
⭐️ Apps trends across 20+ categories, including Generative AI, Entertainment, and Social

This report is a must-read for anyone working in the mobile industry!

Dive right in