Mobile strategy IAPs are going beyond the $0.99–$99.99 price range

4X Strategies are quietly reshaping top-tier pricing, and the $99.99 cap is no longer a ceiling!

In 2025, we’re seeing more 4X strategy titles confidently testing much higher price points and pushing the limits of how far mobile pricing can go:

— $149–$249 in Total Battle
— €119–€279 in High Seas Hero
— $199.99 in Puzzles & Survival

In our new article, we take a closer look at:
1️⃣ Why this shift is happening now
2️⃣ How conversion is built before studios test premium tiers
3️⃣ How Total Battle, High Seas Hero, and Puzzles & Survival approached this change

Read the full piece here