3 Trends Among 3 Pricing Tiers in Steam Games

Last week, we released our first research on Steam games, focusing on trends across the three key pricing tiers 💡

What methodology did we use?

• US region only
• Revenue from copies sold, no IAPs included
• Standard editions only, no deluxe or premium packages
• 90-day post-launch window

What did we found out?

1️⃣ Low price tier
For indie titles, this category includes prices from $0 to $29.99. However, most sales come from the top five price points ($9.99, $14.99, $19.99, $24.99, $29.99), and the choice between them directly impacts revenue.

2️⃣ Middle price tier
Driven by AA titles, prices lie within the $30.00–$49.99 range. The 9x GOTY-awarded Clair Obscur: Expedition 33 showed that mid-budget projects can achieve strong returns and outperform the industry leaders.

3️⃣ High price tier
The territory of two prices: $59.99 and $69.99. While $69.99 is already part of the market, this price is all about well-known franchises: among 25 games, only two are not IP-based.

Learn more about the dynamics across different pricing tiers and how even a small $5 step can define the success of your release 😉