Steam Pricing Research: From $0.0 to $69.99

Big day today — we’re releasing the first large research powered by our Steam Analytics. So, stay with us 🔥

Using the tool, we found that in the first three quarters of the year, Steam saw a 27.8% year-over-year increase in new game releases, totaling 18.5K titles!

Game pricing has long been considered one of the key aspects of a game’s release, as it shapes player expectations and defines your competitive landscape.

To help you better understand this process, we analyzed game pricing across three conditional segments:

💰Lower range: Primarily associated with indie projects, up to $29.99

💰Middle range: Typically used for AA games, priced from $30 to $59

💰Higher range: A natural fit for AAA releases, usually priced $59.99 or $69.99

All the details are available via the link.