Gossip Harbor’s LiveOps Journey: From 20 to 100 Events a Month 

In October 2025, Gossip Harbor hit an all-time high of $62M — the strongest monthly revenue the Merge-2 genre has ever recorded!

So how did it manage to outperform every other game in the genre? A big part of the answer lies in its LiveOps strategy — and it’s not just the 5× event increase 😉

In our latest article, we break down:
— Microfun’s experimentation mindset and how it helped scale the game to $60M+ per month.
— LiveOps evolution from 20 to 100 events and its impact on retention, pacing, and engagement.
— Practical takeaways for building smarter event grids and creating natural spend moments players actually respond to.

Don’t waste another moment — dive right in!