All You Need To Know About Puzzle Games Monetization in 2025

The Puzzle genre continues its steady growth, increasing yearly revenue by 15% in 2025. Simple and Hybrid Puzzles are driving the scaling, with the Block Puzzle subgenre rising 911% year-over-year (YoY). But wait — don’t rush to develop a Block Puzzle just yet!

Let’s break down the main trends first:

1️⃣ Merge remains the only growing complex niche. Its yearly revenue grew by 61%, led by Gossip Harbor and Travel Town.

2️⃣ Average bundle prices are increasing across platforms. Google Play remains focused on purchase frequency, while the App Store is shifting toward increasing purchase value (+46% YoY).

3️⃣ Customizable offers are expanding into Puzzles. Once a Midcore feature, they have now become common in Merge Mansion, Merge Cooking, and Triple Match 3D.

Now that you’re all set on Puzzle trends, make sure to explore monetization trends across five other major genres in our Monetization Report 2025 to maximize your portfolio revenue 🚀