3 Key Monetization Trends in Hybridcasual Games

Hybridcasual continues its strong momentum, with 84% YoY IAP revenue growth on the App Store and 93% YoY growth on Google Play. Sounds like a market worth exploring, right? 😉

To make the most of it, keep an eye on three trends shaping the market:

1️⃣ Top-grossing games rely on complex monetization systems with different types of seasonal events and offers.

2️⃣ The App Store’s average check is up 30%, while Google Play saw a slight dip.

3️⃣ Low-priced packs ($2.99-$9.99)and failure-triggered offers lead revenue, with the seasonal pass becoming the new standard.

The full breakdown of Hybridcasual monetization, together with insights across five more genres, is available in our latest report!

A 60-page deep dive you won’t want to miss 🤩