Disney Magic Match 3D enters the Top 3 in the Match 3D genre. But is it a success? 🤔

Earlier in November, Jam City released its new Match 3D title set in the Disney universe. The familiar clutter of things is here, but with a unique Disney touch: Mickey’s shorts, Buzz Lightyear’s jetpacks, and Moana’s necklaces for you to sort.

The game is currently generating around $30K–37K in IAP net revenue every day, placing it third in the genre. A solid result, but the gap between the leaders is massive.

1️⃣ Match Factory! by Peak generated $9.7M since the start of November, capturing around 65% of the genre’s revenue.

2️⃣ Triple Match 3D, one of the founders of the genre, earned $2.7M. Though much lower than the genre leader, it is still several times more than Disney Magic Match 3D

Despite exceptional production quality and one of the world’s most recognizable IPs, the game shows that these factors alone aren’t enough for an immediate breakout in mobile.

Do you think the game will gain momentum and push past its early ceiling? And what might be holding it back at this stage?

Here is the game’s page at AppMagic to make your analytics easier.