Oops! They Did It Again: Clash Royale's Boosted Its Revenue 5.7x

Remember how in May 2024 Supercell pushed Brawl Stars to a new all-time revenue high of $70.5M per month? A wild achievement for a 7-year-old title.

Well… they did it again — this time with Clash Royale. The game hit a record-breaking $6.6M daily revenue, which is 35% higher than its previous post-launch peak. And it wasn’t a one-day miracle: revenue climbed from $12M in February to $67.8M in September, marking an impressive 5.7× growth 🚀

Downloads also exploded, reaching their highest lifetime spike with 12M installs in October 2025!

How did Supercell pull this off?

1️⃣ Reduced reward inflation, creating a steadier sense of progress and improving long-term retention.
2️⃣ Created a healthier gameplay balance to ensure fairer progression that nudges players to upgrade, spend, and stick around.
3️⃣ Whoops, will we seriously end here?

Of course not! Learn two more points and deeper insights in our latest article!

💡 This article was featured, along with other pieces, in our biweekly AppMagic Newsletter from November 5, 2025. Subscribe to receive insights like this first.