Match Villains Peaks at $4.5M Monthly IAP Revenue

Match Villains has been climbing steadily since its release in November 2024 — and it's now breaking into the big leagues.

In October, the game reached $4.5M in monthly IAP revenue and 4M downloads, placing it №13 globally among top grossing Match-3 titles 🚀

This marks the first major hit for Good Job Games. And with the studio closing a $60M Series A in August to fuel the game's growth, this is likely just the beginning!

What makes Match Villains stand out?

👉 Heist-themed narrative featuring a stylish, aristocratic thief family — Disney-like visuals with a slightly spooky, Wednesday-style mood.

👉 Elevated ad creative strategy by focusing on high-quality, humorous hooks that perform well in marketing campaigns.

👉 Story progression beats every ~50 levels, presented as “heist posters” that keep the meta engaging and progression meaningful.

Learn more about the Match Villains’s metrics on its AppMagic Public Page!