Get Ready For Winter 2025: LiveOps Tactics That Worked

While you’re carving pumpkins, remember — winter is quietly approaching. Historically, December and January outperform all other months in IAP spending, so it’s time to gear up and make the most of the season 💪

To give you a hand, we unpacked our LiveOps & Events Calendar to see what delivered the best results last year.

In the article we explore:
— Albums in Royal Match and Merge Mansion
— Passes in Hay Day and Royal Match
— Co-op events in Monopoly Go! and Survivor.io

Take a break with your pumpkin spice latte and dive in 🎃