‘How to’ with Antti Kananen: Market Segments As A Door For Deeper Analysis

Antti Kananen is a seasoned expert at full cycle game building, currently serving as Head of Games at games & leaves GmbH.

🎯 While Antti covers the full funnel, his starting point is to understand market dynamics and identify competitors that could challenge the segment leaders.

Here’s how he does it using AppMagic tools:

1️⃣ Market Segment Comparison allows him to spot shifts in the target genres.
2️⃣ Using Market Segment he understands which games caused these spikes.
3️⃣ Then he deep dives with advanced AppMagic tools like LiveOps Calendar and Monetisation Intelligence to uncover the innovations in these titles.

🏁 This approach allows Antti to build scalable full funnel strategies to put his games in the top percentile and be ahead of the market majority.