Top 10 Casual Subgenres H1 2025 Worldwide

In H1 2025, global Casual games revenue grew by 0.8% year-over-year (YoY), reaching $12B in net IAP revenue 🔥

Three genres — Puzzle, Casino, and Simulation — generated 80% of the total. Puzzle showed a confident 14% YoY growth, driven by mature hits like Royal Match and Candy Crush Saga, which together accounted for 30% of the genre’s revenue in H1 2025.

Casino saw a decline after the 2024 revenue peak of Monopoly Go!, with the genre now settling into a new normal as the game’s numbers stabilise 🧘

The fastest-growing genre among the top 10 was Arcade, up 26% YoY to $316M, powered by the 2023 release — Zombie Miner: Gold Tycoon. In H1 2025, the game’s monthly revenue is already on par with the all-time favourite Gold & Goblins: Mining Games.

Learn more about Casual genre trends in our latest report 💡