Casual Report H1 2025: Growing, Declining and Hanging In There Genres

Last week, we released our staple mid-year report on the Casual games market 🔥

We know your time is precious, so here are three key insights to help you turn the Casual market to your advantage:

1️⃣ Match-3, Merge-2, and Farming genres keep growing — a proof that even mature titles can reach new all-time highs with the right LiveOps and monetization strategies.

2️⃣ Match 3D has declined after a major peak and is now stabilizing at revenue levels far below the Casual top tier.

3️⃣ Casual Casino is recalibrating after the explosive success of Monopoly Go!, settling into a new post-boom normal.

⭐️ And finally — there’s a new rising star among genres, with one of its subgenres growing 12x in revenue YoY!

Which one is it? We’ve got the answer in the report — go take a look 😉