Eggy Party’s From China to Global: The Tweaks That Made It Work

We partnered with NetEase and Duamentes to break down how very popular game in China, Eggy Party, was adapted for its global launch.

💡The key assumption before release was: ‘What works at home might fall flat abroad’.

That’s why, after testing, the team rolled out several strategic changes:

1️⃣ Lowered CPI by adjusting the app icon to better match genre tastes among Western players
2️⃣ Renamed the title from Eggy Go to Eggy Party to align with genre expectations
3️⃣ Boosted retention by reworking the FTUE to make tutorials more friendly and welcoming
4️⃣ Simplified the UI for a cleaner, more intuitive, and premium experience

🏁 Results
The global version reached $8.6M in revenue and 455K MAU.

Read the full case study to see all the localisation tweaks that made it work 🔥