‘How to’ with Daria Melnikova: Spot Trends in Ad Creatives for Effective Marketing Strategy

Daria Melnikova is the CBDO at AdChampagne Games, with years of business development experience in performance marketing agencies.

🎯 One of Daria's key tasks is to come up with creative strategies based on emerging trends that will improve her clients’ CPI, CTR and ROAS.

To do this, she uses Ad Intelligence:

1️⃣ She tracks and compares impressions of creatives to spot genres with active competition for attention.

2️⃣ She checks networks split to discover the most effective networks within the genre.

This method helps Daria launch more effective creative strategies, quickly identify growth opportunities, and give clients quantitative proof that the strategy will deliver results.