Top 10 Midcore Subgenres in H1 2025

The first half of the year is behind us, so it’s time to look at some interim results 😉

Starting with the Midcore genre, where 4X Strategy remains the leading subgenre with $4.1B in IAP revenue, accounting for 22% of total Midcore revenue and growing 29% year-over-year (YoY). The two main drivers haven’t changed since last year: Whiteout Survival and Last War: Survival, which together contributed 41% of 4X Strategy revenue in H1 2025.

Number two and three are Team Battler and MMORPG with $2B and $1.5B in iAP revenue, respectively. Both subgenres saw a YoY decline — down 12% and 19% accordingly.

But there’s one subgenre to keep an eye on: Card Battler, which saw a massive 225% YoY growth, reaching $756M in H1 2025 — largely driven by Pokémon TCG Pocket 🚀

Learn more about leading Midcore titles using our Top Apps 💡