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GamesBeat: Market Reaction to Squid Game Season 3

Our friends at GamesBeat just explored how the market responded to Squid Game’s latest season using AppMagic data.

Here’re a few insights from Dean Takahashi:

1️⃣ Of 322 Squid Game-inspired mobile titles, only 5% remain live — most removed due to low quality, IP issues, or lack of support.

2️⃣ Roblox saw a spike in new UGC modes after Season 2’s release in Dec 2024, fueling an all-time high in downloads — all without paid UA.

3️⃣ While Netflix grew the franchise through VR and reality formats, its 2024 mobile game may have missed the 2021–2022 hype peak. By Season 3, audience fatigue showed: 915k peak daily installs after season 2 vs 258k after season 3.

Check out how other games tapped into the trend — 3 seasons later!
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