Squid Game Finale: 95% of Games Eliminated. Who Is Winning the Trend?

With Season 3 finally out, we looked into how Squid Game left its mark on mobile—and who actually gained from it. And… the number of apps with the keyword “squid” launched during the new season dropped from 2,554 in 2021 to just 65 in 2025!

❗️Out of 322 launched games, 305 are now removed from stores!

But it’s not all grim, as many devs managed to win big along the way: hundreds of hypercasuals cashed in early, Netflix launched its own title, while Roblox and Fortnite were swamped with viral UGC.

Plus, countless of other titles won from the trend by using viral elements in ASO or creatives 💡

In our new article, we tried to answer:
— Who gained the most from the Squid Game hype?
— How can trending media boost your ASO and ad performance?
— What’s the biggest mistake of Netflix’s original game?

Don’t miss it out!