Zenless Zone Zero Celebrates Its First Anniversary With A Major Revenue Spike

This month, the game kicked off its first anniversary celebrations — and what better gift than a spike in daily revenue, right? On June 6, Zenless Zone Zero saw a major jump, reaching $5.95M in daily revenue — 5% higher than its launch peak and almost as large as the ATH spike in December's update!

So, how did the studio drive this boost?

1️⃣ Version 2.0 Release
June 6 marked the launch of Version 2.0, the game’s first major content expansion and the start of Main Story Season 2. This update introduced a brand-new region — Waifei Peninsula — and added three new characters.

2️⃣ LiveOps: Anniversary Events & Perks
→ The ‘Festival Channel’ event let players claim one free standard S-rank Agent and a free W-Engine of their choice.
→ Additional rewards through events like Failume Gift and En-normous Surprise, offering Tapes and Boopons.
→ A 7-day login event with 480 Polychromes up for grabs.
→ Golden Proxy Awards Annual Ceremony shows player's yearly achievements and and offers rewards for creating and sharing a poster.

1️⃣ ASO
→Added ‘1st Anniversary’ to the game title
→ Updated icon with ‘1st’ badge
→ Changed subtitle to the attention-grabbing: “Anniversary perks giveaway”