Project Makeover’s New Summer Event Proves its Strategy Works

Project Makeover couldn’t start the summer better than by introducing a new collectible card album with a summer theme — ‘Summer Tale Cards’ 🃏🏝️

⚙️ Mechanics
Each album includes 24 sets of 8 cards with varying rarities. Cards can be earned by completing events, levels, via Cliques, offers, and passes. Completing sets and albums grants rewards like hard currency, unlimited lives, and more.

⏳ Period
Project Makeover launched its first album in summer 2024 and has since completed a full seasonal cycle with four releases. This year, the event returns— proof the mechanic performs well. ‘Summer Tale Cards’ will run for the three month of summer.

✨ Effect
1️⃣ Randomized gacha keeps players engaged, while duplicates slow down content consumption.
2️⃣ Cards tie into other events and level progress, boosting short, mid and long-term motivation simultaneously.
3️⃣ Albums also encourage social interaction — players can trade cards, adding a collaborative element.

Find out how other titles use album events and which events perform best in summer in our article 😉