Get Ready for Summer 2025: LiveOps Strategies for the Hot Season

With summer just starting, we thought— what better time to share event ideas that can boost revenue during the hot season? 😉

1️⃣ Albums
Albums create long-term engagement by encouraging collection and progress loops. When paired with other events, they helped Project Makeover achieve a 25.18% revenue spike in summer 2024 🚀

2️⃣ Passes
Battle passes help structure player activity and works well for both retention and monetization. In Royal Match, they tied all events together, reinforced daily routines, and encouraged both mid- and long-term goals — contributing to a 31.46% revenue spike during summer 2024 📈

3️⃣ Milestones
Milestones provide quick, low-effort rewards that boost daily playtime and session count.

Curious how they shaped player behavior last summer? 😏
Check out their impact on Project Makeover and Triple Match 3D in our latest article 💡