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Royal Kingdom: Will The Celebs’ Audience Turn Into Paying Users?

Recently, we spotted Royal Kingdom in our Top Trending with 458k daily installs at its peak — that’s 28% higher than after its highly anticipated global launch in November 2024.

See for yourself 👀

What’s driving the surge in installs? Massive video ad campaigns featuring an unmatched lineup of celebrities: LeBron James, Jimmy Fallon, Shakira, Kevin Hart — each generating millions of views 🎥

But here’s the real question: while installs are skyrocketing thanks to these huge fanbases, how many players will actually stick around long term?

And more importantly — can Dream Games turn them into paying users? 🤔
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