How Merge Mansion Improved Its LiveOps to Boost Revenue by 50% 🎢

Remember how Merge Mansion lost its top spot in 2024? One of the key reason was limited LiveOps. Check out the chart below—see the event distribution gap between Merge Mansion and its competitors? 😮‍💨

To fix this, Merge Mansion went all in on LiveOps optimization:
— Increased event frequency and variety, narrowing the gap.
— Rolled out new formats inspired by top Merge-2 games—like Teatime Delight, Lucky Catch, and Supercharge.
— Expanded player motivations with PvP and collection events to engage broader audiences.
— Launched new monetization features, including the Merge it Up! weekly pass, offering more revenue paths and budget-friendly options.

The result? A record $11.97M in December 2024, nearly 50% higher in less than a year🔥

Dive deeper into Metacore’s top-performing LiveOps and its innovative mechanics in our deconstruction with Shilpa Gaur from GameMakers!