Original Games Increased Transaction Price by 9.3% with a Double Offer Redesign 🤔

🤝 Double Offers

Side-by-side offers subtly nudge players toward the pricier option — especially with smart tricks designed to make the more expensive choice feel like the better deal.

🎯 The Problem

Original Games used Double Offers but weren’t making the most of them. The design didn’t fully highlight the value of the pricier option, leaving room for improvement.

✨ The Upgrade

To better communicate value, they:
— Increased the value gap between offers
— Kept only identical items in both packs
— Added more items to the premium pack
— Used a ‘Best Value’ badge to highlight the best deal
— Introduced a ‘Buy All’ option for purchasing both packs at once

🏁 The Results

+3.17% in transaction price (without ‘Buy All’)
+9.22% in transaction price (with ‘Buy All’)
30% more users chose the premium or ‘Buy All’ option

🤯 That’s only one of the upgrades Original Games introduced!

👉 Discover how Original Games refined their monetization strategy using AppMagic Monetization Intelligence — and see the results in the full article.