How Original Games Increased Conversions by 40%? They Added 1+1 Offers 💡

We recently conducted a case study with Original Games, exploring how they boosted key metrics through monetization optimization using AppMagic’s Monetization Intelligence.

✏️ 1+1 Offers
Our analysis of top Merge-2 games revealed that 1+1 offers are quite effective in the genre.

💪How they work
These offers provide players with a bonus of equal or similar value when making a purchase, significantly enhancing perceived deal value. Key features:
— Visually distinct bundles, reinforcing the feeling of getting something extra.
— FREE claim button, making the reward more satisfying.
— Limited item variety (4 types), allowing quick deal evaluation.
— Attention-grabbing titles like “BUY 1 & GET 1 FREE!” to ensure visibility.

😎Result
A new 1+1 Offer type, Spooky Deal, achieved up to 40% higher conversion than regular single-item offers of the same value.

Read more in our case study 📚