How Original Games Boosted Merge Inn's ARPDAU by 13% with AppMagic Monetization Intelligence 🚀

🎯 Goal
Original Games aimed to boost revenue without altering the game’s core. Market research pointed to optimizing in-game offers as the best strategy.

🔑 Key Improvements
Using AppMagic’s Monetization Intelligence designed to analyse the most effective IAP offers, Original Games decided to implement the following changes:
— Double Offers Redesign
— Triple Offers Introduction
— 1+1 Offers Revamp

💰Results
A mix of monetization optimization and seasonal promotions allowed to enhance key US metrics:
— ARPDAU (IAP): +13.3%
— Conversion: +9.28%
— ATV: +1.74%

👉 Read the full case study for a deep dive into the analytical methodology and monetization strategies