Last week Johannes, co-founder of Berlin-based type foundry ABC Dinamo, gave a talk at Pentagram New York. In his presentation, he shared how the foundry’s main revenue streams have changed over the years depending on the types of projects they worked on, from actual font licensing to bespoke and custom typefaces and other initiatives.

The reason the chart starts in 2022 is mainly because, until then, they never really kept track of the money. The studio was simply too small.

And the photo is not a “snitch” photo. He did encourage people to take photos of this.