AI answers are replacing clicks. That means the new currency is mentions + citations, not just Google rankings.

I call it Citation Gravity: when AI systems default to your brand as the reference source in your category.

What actually compounds:
• Entity clarity: consistent name, positioning, facts everywhere.
• Proof assets: pages built to be cited (cases, numbers, methodology, comparisons, FAQ).
• Earned media: third-party validation (articles, reviews, directories, communities).
• Structure for extraction: clear headings, short direct answers, definitions, tables, schema.
• Measure citations: track where/how you’re referenced — not only traffic.

Full Forbes article via the link below.
Need GEO/AEO + Reputation Engineering done-for-you? DM: @guyyanpolskiy

https://www.forbes.com/councils/forbesbusinesscouncil/2026/03/05/geo-over-seo-how-to-build-citation-gravity-when-ai-answers-replace-clicks/