Post #21 184 Aug 3, 2016, 10:11 UTC ➖➖➖➖➖➖➖➖➖➖ Attribution model with R (part 1: Markov chains concept)http://analyzecore.com/2016/08/03/attribution-model-r-part-1/ AnalyzeCore by Serhiy Bryl Marketing Multi-Channel Attribution model with R (part 1: Markov chains concept) - AnalyzeCore by Serhiy Bryl Using Markov chains allow us to switch from Google Analytics heuristic models to probabilistic ones. By computing the model and estimating transition probabilities we can attribute every channel/touchpoint