Minimum budget and ad expectations 💰
The minimum advertiser budget in VibeVO is $1,500.

That said, we honestly recommend launching with a larger budget if the goal is not just to test the mechanics, but to create a noticeable effect.

Why?

Short-form video advertising works through reach, frequency, and brand recognition.

• A user sees the brand.
• Then sees it again.
• Then starts recognizing it.
• Then may search for it, visit it, talk about it, or buy.

The main effect does not happen only at the moment of a click. It comes through increased awareness and organic interest around the brand.

VibeVO is not a classic performance channel with perfect tracking for every action. It is banner / reach advertising inside short-form video.

Its job is to:
• deliver large-scale affordable reach;
• increase brand awareness;
• grow organic interest;
• make the brand more visible in social feeds;
• bring new users through repeated exposure.

Right now short-form clipping is one of the most affordable ways to buy large-scale reach. 📈

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