Tracking links are now live in VibeVO 📊

We’ve added tracking links for advertisers.

Now VibeVO can track the clicks generated by a campaign — not only impressions.

What this gives advertisers:

— visibility into how many clicks a campaign brings;
— ability to calculate CPC;
— better understanding of which offer, creative, or placement drives traffic;
— campaign data shown directly in the advertiser dashboard.

This is an important step for us.

VibeVO has mostly been used as a reach / awareness channel: lots of impressions, brand visibility, repeated touchpoints, and organic demand.

With tracking links, it can now also be evaluated as a brand-performance channel.

It’s still not the same as classic performance advertising in Google or Meta, but now advertisers can see both sides:

reach + clicks.

More analytics updates are coming.

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