О маркетинге продукта.

При маркетинге мне подсказали использовать фреймворк “WHY-HOW-WHAT” (см. видео тут https://www.youtube.com/watch?v=qp0HIF3SfI4)

В начале - не важно что ты делаешь. Важно - зачем ты это делаешь. Всем похер на твой продукт до тех пор, пока ты не обьяснил людям - зачем им это (WHY). Обьясняя зачем - целевая аудитория вдохновляется и мотивируется читать дальше и исследовать продукт глубже. Затем ты обьясняешь как ты хочешь решить проблему “зачем”. И только потом ты говоришь что у тебя за продукт.

Исследую и смотрю примеры. На примере презентации Apple новых MacBook Pro сделаем упражнение - записывал час конспект презентации.
Обратите внимание, у Apple все говорят строго и четко по фреймворку WHY-HOW-WHAT. Эта нить сквозь все презентации идет.
—
AIRPODS 3

WHY: Music plays such an important part in our lives. It has the power to inspire, lift us up, and bring us together.

Apple has forever changed the way people listen to and discover music

HOW: Our deep integration of hardware, software and services lets you enjoy a seamless music experience with amazing sound quality on all of your devices.

WHAT: AirPods are one of the most popular music products we’ve ever created. Combined with the revolutionary iPhone they bring an industry-leading, wireless music experience wherever you go.

WHAT: <все знают что такое AirPods>
—
Про M1/Mac

WHY: The Mac has always been an easy to use yet incredible capable tool that empowers users to create in new and innovative ways. The tight integration of hardware and software provides a user experience that is simply unrivaled. And with Apple silicon that experience is better than ever.

HOW: We’re a year into a two-year transition with started with M1, our first chip designed specifically for the Mac. M1 is a breakthrough.
WHAT: Вы уже знаете что такое Mac
—
On new MacBook Pros with M1 Pro

WHY: Our pro users rely on the Mac, and the one they choose most is the MacBook Pro. They choose it to:
⁃ Develop amazing apps that enrich people’s lives
⁃ To create music that moves us,
⁃ And to make movies and shows that entertain and educate us

The MacBook Pro appeals to people who want the most powerful Mac notebook, so they can change the world.

Well today is the day that they’ve been waiting for. Because today,. We’re completely reimagining MacBook Pro

HOW: And it starts with the first pro chip designed for the Mac.

WHAT: This is M1 PRO, THE NEXT CHIP IN THE M1 FAMILY. And it’s a game changer. Ну и известный вам новый макбук про с этим чипом - это вообще крутота.
/// now let’s get it over to Johny to deep dive into this remarkable new chip - долго и интересно обьясняют как они все сделали

—
How they made M1 Pro/Max

WHY: That transition to M1 is all about bringing its incredible performance, custom technologies and relentless focus on power efficiency to the Mac. And M1 has done exactly that.

But Pro users wanted more. And we wanted to build something great just for them.

HOW: Now building a pro laptop has meant using a power-hungry CPU. But a two-chip architecture requires much more power and cooling. It also means the CPU and GPU have separate pools of memory so they have to copy data back and forth over a slower interface.

And we did this by scaling up M1’s groundbreaking architecture to create a far more powerful chip with M1 Pro. We started by rearchitecting the chip fabric to enable the SoC to scale while doubling the width of the memory interface.

WHAT: <M1 Pro/max - ебанистический процессор>
—
А потом в конце рекламный ролик, завершающийся фразой:

What have we done??
And more importantly, what will you do?

ВОЗЬМИТЕ МОИ ДЕНЬГИ.

Если хоть одного человека зацепит мысль этого поста, значит дело сделано.

->>>> P.S. Если вы мыслите также, управляли маркетингом в софтверной компании на международный рынок - то я ищу Head of Marketing в SpatialChat. Пишите мне в л.с., либо на a[]spatial.chat