Why minting without pre-sales poses a great risk?
One can often hear that NFT projects don’t want to conduct pre-sales, since in their view it is more correct to immediately start selling with minting.
But they’re missing one pivotal point. A project is being prepared for 2-3 months (marketing, advertising, design, preparation take time) in order to try out for minting only once.
This increases the risks greatly. On the one hand, the NFT project may got the calculations wrong and the attracted audience simply will not demonstrate the level of demand as planned, which will lead to a collection’s price drop in the very first days of sales.
Similarly, one may underestimate the potential of a project and set low starting prices. As a result, the collection will be sold in a couple of minutes, secondary market prices will rocket but the project team itself will not receive a significant amount of funds needed to develop and maintain a high price level in the future. The risk of becoming a speculative day-fly project will grow.
Thus, pre-sales in several waves help to understand actual demand for the collection in the process of its creation. And early supporters get the opportunity to buy NFTs at a discount. In addition, they become more attached to the project and form the very core of the community essential for any NFT.
Hundreds of thousands of subscribers attracted by NFT projects in their social media accounts mean nothing until they start buying. Subscribers may be bots, irrelevant traffic, or just people with lack of well-being/ with low incomes gathered during the airdrops.
And only real sales, whether pre-sale or whitelist, can show the level of financial involvement of your audience.
One should not forget also about the coefficient of "loss of interest" of the audience. If the marketing campaign lasts 3-4 months, the initially attracted audience, which hasn’t got any product, will quickly get passionate without buying anything.
Look at
tgstat.com for the ERR dynamics of any NFT Telegram channel in TON. You will see how quickly the audience loses interest. Similar trends can be seen not only in
NFT-field but in any niche (news, finance, technology, programming). A significant part of the rapidly attracted audience loses interest over time, unsubscribes or simply stops following the posts.
But if one of your subscribers bought something on the pre-sale, they are unlikely to lose interest. They will follow the project, discuss and support it.
So the issue remains: why should NFT projects deprive themselves of the opportunity to solve a whole bunch of tasks at once using the multi-stage presales approach?
It remains a mystery to us.