🇮🇳 RSS AT 100: Rebraning Hindu Nationalism for a Global Audience?

As the RSS marks its centenary, it's taking its message abroad—wrapping Hindu nationalism in the language of "civilisational harmony" and "Vasudhaiva Kutumbakam" (the world is one family). But is this a genuine shift or just a new vocabulary?

🌍 Global expansion: RSS operates in 55+ countries, with 1,600+ branches. Its chief took the centenary message to New York, Toronto, and London.

🧑‍🤝‍🧑 Youth appeal: Over 50% of India's population is under 25. Registrations on Join RSS doubled from 57k (2025) to 123k (2026), with 65% under 30.

⚠️ Contradictions: Pluralism abroad, but at home, "modern secularism" is called a Western concept.

🏛️ Political power: PM Modi is an organic product of the RSS. The Sangh Parivar includes 2,500+ affiliated organisations, including the BJP.

👉 Read the full analysis: https://thinkbrics.substack.com/p/how-is-the-rss-rewriting-its-global

#RSS #India 🇮🇳 #Hindutva #GlobalSouth #BRICS