💡 How to save TON? Opinion 5: USP

⚫️ In our Friday #opinion column, here's another subjective piece on what could help TON in its current difficult situation.

⚫️ TON seems to be grasping at everything it sees in other blockchains, yet succeeding at nothing:

"Solana is successful because of memecoins, let's hold meme contests!"
(Result: Solana is a distant dream, the meme contest is stalled)

"Ethereum is successful because of DeFi, let's make 2025 the year of DeFi!"
(Result: by the end of the year, there's less DeFi in TON than at the start)

"Crypto is growing in the US, let's expand there!"
(Result: ordinary Americans don't care about TON)

⚫️ This approach immediately gives TON a disadvantage. If you decide "memecoins took off in Solana, let's go there!", you don't become a leader; you enter a field where a leader has already emerged and is difficult to displace.

⚫️ This is somewhat reminiscent of meme-trading itself. If you hear "everyone is buying this token, let's get it!", it might mean it's already too late to buy. The real winners are those who spotted a promising asset before anyone else. Those who jumped on the hype, at best, eat the leftovers; at worst, they become the meal.

⚫️ What would help TON the most is not copying others, but offering people interesting things that don't yet exist on other blockchains. As they say in marketing, a "USP" — a unique selling proposition that clearly distinguishes you from competitors.

⚫️ After all, the only time TON was massively noticeable was with "tap-to-earn" games. That is, precisely what wasn't really being done on Solana and Ethereum. Could there be something similar, but not a one-off?

🖊 This doesn't mean that all meme contests should be stopped (we're still waiting for the resumption of Meme Republic). It might be better with them than without. They are just not enough.

@thedailyton