🚨 BREAKING: Tim Cook steps down — John Ternus will become CEO of Apple Inc. on Sept. 1.

Cook, who took over from Steve Jobs in 2011, built Apple into a $400B+ powerhouse. Known as a calm, consensus-driven operator, he’ll remain as executive chairman and stay closely involved.

Ternus (50), a 25-year Apple veteran, represents a different style. He’s a hands-on engineer — deeply involved in products, detail-focused, and more decisive in making calls.

Inside Apple, he’s often described as “Tim 2.0” — steady and disciplined like Cook, but much closer to the product side of the company.

The handover has been years in the making, with Cook mentoring Ternus and gradually giving him more responsibility.

So this isn’t a shake-up — it’s continuity, with a subtle shift in how Apple is run: less consensus, more product focus.

Cook steps back. Ternus steps in.

Apple’s next chapter begins in September.

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