LEGO Says Smart Brick Is “Here to Stay” — But Won’t Replace Classic Play

LEGO has responded to recent concerns about its new Smart Brick technology, insisting the sensor-packed piece is not a one-off gimmick and is here to stay as part of future products.

According to LEGO executives, Smart Brick won’t signal the end of traditional physical building — the company is still fully committed to the hands-on, imaginative play that has defined the brand for decades.

The Smart Brick system — revealed at CES 2026 — adds sensors, lights and sound to regular builds, allowing models to react to movement, nearby figures and tagged tiles without apps or screens.

LEGO acknowledges some fans have asked whether this means abandoning “non-digital” play, but company leadership has been clear: classic bricks and core play experiences won’t be sidelined — Smart Brick is supposed to enhance them.

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