Минутка мудрости: (на самом деле просто надо было куда-то сохранить)

Strategy and marketing done well are indistinguishable. Both are about choices as to how to position to win. Three key elements: customer, company, competitors. Technical specialties being housed in separate departments doesn't mean they should be there. You can't be a great marketer without understanding competition. You can't be a great strategist without understanding customers.