Норм, кстати, статья про стратегию.

For strategy to correctly determine and communicate “how we will win,” it must tackle the reality of complex systems, it must parry the follies while exploiting the strengths of human nature, and it must justify and spell out the decisions which lead to the desired outcome.

Great strategies accomplish this with the following characteristics:

📌 Simple: Reshapes complexity to be manageable and actionable.
📌 Candid: Dares to spotlight the most difficult truths.
📌 Decisive: Asserts clear decisions and accepts their consequences.
📌 Leveraged: Magnifies strengths into durable competitive advantage.
📌 Asymmetric: Defeats uncertainty with higher upside than downside.
📌 Futuristic: Solves for the long-term.

Without these qualities, the so-called “strategy” is at best a plan; at worst, it’s wishful thinking masquerading as “vision.”